Most tech bloggers often dislike Apple because they tend to stay focused on a theme in an event. They just narrate their story, their perspective of the market they plan to talk about. Nothing more. That provides no juicy sound bytes.

Exactly the reason I just didn’t follow today’s event. Apple wanted it to be low key, there were clear indications.

They had informed they specifically want to talk about their, if I may, foray in education. I can’t really relate to the use case, so I can’t appreciate the worth of what they are going to offer.

Did they deliver? Will what they announced help them succeed in the education market? I will leave the judgement to commentators smarter than me.

But did they talk about anything else? About anything not part of the announced theme? Of course, not. Tech bloggers tend to hate Apple for that.